Scandinavian Design

 

Bring your aiFi ™ wherever you go. We have created a rough speaker that really likes to get around – indoors och outdoors. The flexibility of use of your aiFi makes it possible to play all day – alone or together with others. In different ways and in different places.

The initial design idea had two main objectives: to be Stylish enough to fit in well in a living room yet Rugged enough to invite the user to just Grab and Go.

Our aiFi is a sturdy piece of equipment, which is essential to withstand the pressure inside the box – without compromising the speaker performance. We found the mix between Steel from Värmland in Sweden and Silicon treated cast Aluminum to be an intriguing mix of materials. The Design is a fine balance in the art of enhancing and disrupting the form as more units stacked together. It plays with your mind and emphasizes the concept “Great alone. Better Together”  – The Hallmark of aiFi on all levels.

As the form factor of aiFi is highly functional, the major task of the design process was to find a way to keep the speakers in position and to be able to interact both horizontally and vertically. The removable aiFi Coin on the sides secures stacking sidewise, in the same manner as the silicon rubber feet fit the grooves on top of the unit beneath and stabilizes the vertical stacking.